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International Meeting 31 January - 04 February 2007, Skopje, Republic of Macedonia Programme of the debates - English Programme of the debates - Macedonian Description of the workshops Workshop 1 : Art Equals Outreach Concept The workshop aims at providing practical experience and better understanding of the situation of sex workers in Macedonia and to open even more the questions of definition of sex work, empowering marginalized communities, gender identities, but also, addressing the very needs of this community, it rises a question through a personal story of an artist and her/his dilemma, “how powerful and radical an art should be, to bring/lead to true social changes? By portraying sex workers, artists become their loud voice, striving for social Workshop 2 : Brand X Concept The workshop is going to be a form of research. The concept is to investigate the 50s USA commercials as mass media that sculpts the public opinion in one of the widest sense. More particularly, the USA commercials are chosen to be watched and work with, both because USA is the place where the TV commercial production was "born" and the leading economic and political power in the globalization of today. Many of the products that were advertised in the 50s are familiar to most of us whatever country we come from - be it Coca Cola or Marlboro or or Old Space. Although the TV commercials are products of the time and culture they derive from, they also have a big irreversible impact by strengthening and empowering the existing stereotypes. In this sense, it is interesting to investigate the cultural characteristics/differences in the TV commercials from the 50s, within the contemporary context, such as domestic labor division, the expectations of society, body talk, etc. from the sex roles perspective. The idea is to digitally deconstruct and reconstruct the meanings of the particular commercial by setting it into a different context. How to do so will be the objective of our research. The workshop is meant to be a starting point of the inverstigation. The participants could develop on the project within the countries they live in, by exploring of the vernacular TV commercials and producing one(s) that could be broadcasted at the national/local TV stations for the 8th of March event. The aim is to offer the wider audience a different reading of the same material, to provoke and make it rethink the "served". If we consider the TV commercial itself as a product, we could think of the object of our research as a brand X, the other, the no-name brand. This brand is not going to to be created, but rather reconstructed by editing - copying and pasting the same data of the commercials we already have.
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